The infinitely scrolling site narrated the story of Dropbox’s new design through hip-looking gifs, essays about typefaces, and more surrealist paintings. And Dropbox sought to bring teams and ideas together with some art that looked straight out of a surrealist museum - strangely drawn human figures merged into pictures of real human beings, and unusual colours jumped at the user. “Dropbox isn’t just a place to store your files-it’s a living workspace that brings teams and ideas together,” proclaimed the site. While other companies would’ve put out a press statement, or released logo, Dropbox went to full hog - it created a whole new websiteexplaining its newfound brand ethos. It’s times like these you know Silicon Valley stereotypes exist for a reason.ĭropbox, the multi-billion-dollar firm that helps store files on the cloud, today unveiled what it clearly thought was a bold new identity.
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